Adam And Eve Pembungkusan Makanan by Antonia Skaraki

Adam And Eve Pembungkusan Makanan by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2025

Adam And Eve Pembungkusan Makanan

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Perak Winner in Pembungkusan Category

28,545

Verified Award Winner

Verify Award Status for #163788

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Adam And Eve Pembungkusan Makanan

Pembungkusan ini dengan mahir menggabungkan penceritaan, seni, dan tradisi. Diilhamkan oleh naratif alkitabiah dan Odyssey karya Homer, ia memberi penghormatan kepada tradisi abadi pengeringan buah ara di bawah sinaran matahari. Ilustrasi botani vintaj membangkitkan rasa penjelajahan dan penemuan, menggabungkan seni dan sains sebagai penghormatan kepada buku nota penjelajah zaman dahulu. Reka bentuk ini meraikan kekayaan alam semula jadi dan kepintaran manusia, mewujudkan hubungan yang kaya antara sejarah, warisan, dan kemahiran pengawetan. Pembungkusan ini mengubah buah yang ringkas menjadi sebuah kisah rasa ingin tahu, kesenian, dan tradisi.

The Recognition

About the A' Design Award Perak

Adam And Eve Pembungkusan Makanan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Adam And Eve Pembungkusan Makanan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Adam And Eve Pembungkusan Makanan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions & Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tags: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Production Technology: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Design Challenge: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Research: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiration: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Project Duration: The project started in January and finished in August. It hit the US markets in September.
Operation Flow: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.