Colorful Zhangzhou Pembungkusan Produk Jenama oleh Yangchao Wu

Reka bentuk Colorful Zhangzhou Pembungkusan Produk Jenama oleh Yangchao Wu ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2025

Colorful Zhangzhou Pembungkusan Produk Jenama

oleh Yangchao Wu

Klien: Yangchao Wu

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

24,550

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #164285

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Colorful Zhangzhou Pembungkusan Produk Jenama

Colorful Zhangzhou ialah sistem pembungkusan dan identiti yang dicipta untuk jenama bandar. Reka bentuk ini merangkumi sistem identiti visual, pembungkusan hadiah, ruang pengalaman luar talian dan platform perkhidmatan kehidupan dalam talian. Warna merah dan bunga dafodil digunakan sebagai tema utama, dengan inspirasi daripada sejarah tempatan, adat resam dan corak seni bina. Tema berasingan dibangunkan untuk produk seperti kuih bulan, teh dan cenderamata. Setiap kotak berukuran 260 mm lebar, 260 mm dalam dan 140 mm tinggi. Struktur pembungkusan yang inovatif meningkatkan perlindungan semasa pengangkutan, dan bahan lestari digunakan.

Pengiktirafan

Mengenai A' Design Award Perak

Colorful Zhangzhou Pembungkusan Produk Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Colorful Zhangzhou Pembungkusan Produk Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Colorful Zhangzhou Pembungkusan Produk Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensi & Pembungkusan: Width 260 mm x Depth 260 mm x Height 140 mm
Tag: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknologi Pengeluaran: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Cabaran Reka Bentuk: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Penyelidikan: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Tempoh Projek: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Aliran Operasi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Ahli Pasukan: Chief Designer: Yangchao Wu
Kredit Imej: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.