Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak by Chuan Zhang

Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2025

Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak

by Chuan Zhang

Client: Chuan Zhang

A' Design Award Besi Winner in Pembungkusan Category

10,036

Verified Award Winner

Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak

Teks Buku: Hong Lou Meng Dream Ten ialah reka bentuk pembungkusan mewah untuk baijiu, sejenis arak keras tradisional China. Siluet botol mengikuti garis bumbung Taman Grand View, sebuah latar dari novel klasik Mimpi Bilik Merah. Corak daun pisang disusun mengelilingi botol secara berlapis, mengingatkan kepada lipatan skirt. Botol ini diperbuat daripada seramik halus dan disiapkan dengan kerja enamel cloisonne, sebuah kraf tangan tradisional China. Warna yang kontras menjadikan bentuknya jelas secara visual. Bentuknya memudahkan pengendalian dan pembukaan, manakala pelabelan yang jelas mempersembahkan maklumat produk.

The Recognition

About the A' Design Award Besi

Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Hong Lou Meng Dream Ten Fungsi Utama: Pembungkusan Arak dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang