Virtu AI Laman Web Beli-belah by Yue Hu, Xi Zhou and Minghao He

Virtu AI Laman Web Beli-belah by Yue Hu, Xi Zhou and Minghao He is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Reka Bentuk Produk Digital Competition Category.

BesiProduk Digital· 2025

Virtu AI Laman Web Beli-belah

by Yue Hu, Xi Zhou and Minghao He

Client: Virtu AI

A' Design Award Besi Winner in Produk Digital Category

20,891

Verified Award Winner

Verify Award Status for #164673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Virtu AI Laman Web Beli-belah

Virtu AI ialah platform web untuk mereka bentuk kuku tampal (press-on nails) yang diperibadikan. Pengguna menerangkan idea mereka dalam satu ayat ringkas, dan kecerdasan buatan menjana set kuku yang sepadan. Segmentasi penglihatan komputer memisahkan setiap hujung kuku, membolehkan satu set sepuluh kuku individu direka dan dipadankan dengan warna sedia ada. Reka bentuk yang telah siap kemudiannya dihantar kepada artisan mahir, yang menghasilkan dan menghantar kuku tampal siap tersebut. Navigasi dikekalkan ringkas, supaya sesiapa tanpa pengetahuan teknikal dapat mencipta seni kuku tersendiri dan mengubah idea peribadi menjadi objek yang boleh dipakai.

The Recognition

About the A' Design Award Besi

Virtu AI Laman Web Beli-belah ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Virtu AI Laman Web Beli-belah diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Virtu AI Laman Web Beli-belah dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensions & Packaging: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Tags: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Production Technology: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Design Challenge: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Research: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiration: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Project Duration: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operation Flow: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Team Members: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Image Credits: All materials credit to Xi Zhou, Yue Hu and Heidi He