Chillwild Spring Fungsi Utama: Pakej Set Herba by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2025
Chillwild Spring Fungsi Utama: Pakej Set Herba
Client: ChillWild
A' Design Award Gangsa Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Chillwild Spring Fungsi Utama: Pakej Set Herba
Teks Buku: Chillwild Spring ialah pakej set herba yang direka untuk ritual kesihatan harian. Kotak ini mengandungi 16 sachet herba sajian tunggal yang dimeterai secara individu dan satu cawan seramik buatan tangan berbentuk ruas buluh. Kotak luar yang minimalis membawa logo tera kerajang 3D dengan tekstur timbul yang halus, serta corak cahaya dan bayang yang berubah-ubah mengingatkan kepada dedaun yang bergerak. Semua bahan bebas plastik, termasuk kertas boleh kitar semula dan beg teh gentian jagung berasaskan tumbuhan. Glais hijau berkecerunan pada cawan itu melambangkan buluh yang sedang membesar. Reka bentuk ini menghubungkan prinsip perubatan tradisional Cina dengan kehidupan bandar moden.
The Recognition
About the A' Design Award Gangsa
Chillwild Spring Fungsi Utama: Pakej Set Herba ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Chillwild Spring Fungsi Utama: Pakej Set Herba diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Chillwild Spring Fungsi Utama: Pakej Set Herba memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
- Dimensions & Packaging
- Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
- Tags
- Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
- Production Technology
- The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
- Design Challenge
- The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
- Research
- The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
- Inspiration
- Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
- Project Duration
- Design of the project began in October 2024 and be completed in December 2024.
- Operation Flow
- The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
- Patents
- Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
- Team Members
- Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi - Image Credits
- Copyright belong to Ambiwishes Technology
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