Shanghai New Bund Mansion Pusat Pengalaman by Jian Zhang

Shanghai New Bund Mansion Pusat Pengalaman by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

EmasDalaman· 2025

Shanghai New Bund Mansion Pusat Pengalaman

by Jian Zhang

Client: Dejoy International Architects

A' Design Award Emas Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #164822

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The Design

About Shanghai New Bund Mansion Pusat Pengalaman

Shanghai New Bund Mansion ialah sebuah pusat pengalaman yang terletak di kawasan kediaman berkepadatan rendah di sepanjang Sungai Huangpu. Ruang dalamannya meliputi 1200 meter persegi dan dibahagikan kepada dua zon. Bahagian selatan menempatkan ruang penyambutan dan pameran yang diilhamkan oleh kemewahan tenang sebuah hotel bergaya Shanghai. Bahagian utara pula mengikut konsep taman luaran dan merangkumi empat bilik model. Tirai baldu hijau, dinding batu berbentuk lengkung, meja penyambutan hitam dan siling bercermin membentuk laluan pengunjung. Reka bentuk ini menyesuaikan sebuah bangunan pejabat yang terhad menjadi ruang yang terbuka dan mengundang.

The Recognition

About the A' Design Award Emas

Shanghai New Bund Mansion Pusat Pengalaman ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Shanghai New Bund Mansion Pusat Pengalaman diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shanghai New Bund Mansion Pusat Pengalaman mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging: With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags: New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology: The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge: One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research: The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration: Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration: Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow: Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members: Chief designer: Zhang Jian
Image Credits: TOPIA