Reka bentuk 128 Bpm Pembungkusan Gin oleh Ximena Ureta ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
EmasPembungkusan· 2025
128 Bpm Pembungkusan Gin
oleh Ximena Ureta
Klien: Contraseña Magazine
Pemenang A' Design Award Emas dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #165216Reka Bentuk
Mengenai 128 Bpm Pembungkusan Gin
128 Bpm ialah reka bentuk pembungkusan dan label untuk botol gin. Nama ini merujuk kepada tempo muzik 128 detik seminit, iaitu kadar yang dikaitkan dengan rentak jantung yang gembira. Konsepnya berasaskan Blues, sebuah genre muzik yang membentuk banyak gaya muzik selepasnya. Burung melambangkan perjalanan muzik merentasi sejarah dan juga mengumpulkan bahan botani yang digunakan dalam gin. Sayap melambangkan kebebasan kreatif. Label depan dan belakang dicetak pada kertas kapas pelekat sendiri dengan kemasan matte yang lembut seperti baldu. Kerajang emas, varnis, timbulan dan benaman melengkapkan reka bentuk ini.
Pengiktirafan
Mengenai A' Design Award Emas
128 Bpm Pembungkusan Gin ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. 128 Bpm Pembungkusan Gin diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. 128 Bpm Pembungkusan Gin mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Dimensi & Pembungkusan
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Tag
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Teknologi Pengeluaran
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Cabaran Reka Bentuk
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Penyelidikan
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspirasi
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Tempoh Projek
- 128 Bpm was launched in Chile on September 4, 2024.
- Aliran Operasi
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Ahli Pasukan
- Art Direction and Design: Ximena Ureta
- Kredit Imej
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
Ditaja
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