Reka bentuk Panpan Kotak Hadiah oleh Wu Yao ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2025

Panpan Kotak Hadiah

oleh Wu Yao

Klien: Beijing Wuyao Cultural and Creative Co. Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

12,676

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #165767

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Reka Bentuk

Mengenai Panpan Kotak Hadiah

Panpan ialah kotak hadiah edisi terhad yang direka untuk memuatkan produk jenama dan hadiah pilihan. Bentuk luarnya diilhamkan daripada kotak makanan kuno China, manakala hiasannya mengikuti gaya Chinoiserie yang popular di Eropah pada abad ke-18. Mercu tanda terkenal China dan Perancis digabungkan dengan watak jenama dalam ilustrasi cap panas. Kotak ini diperbuat daripada kadbod, dengan plat logam di bahagian hadapan dan belakang. Corak gandum di bahagian sisi dan corak buluh di bahagian dalam ditimbul menggunakan kertas emas. Penutup lipat dipegang rapat dengan magnet.

Pengiktirafan

Mengenai A' Design Award Gangsa

Panpan Kotak Hadiah ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Panpan Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Panpan Kotak Hadiah memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensi & Pembungkusan: 105mm x 245mm x 335mm
Tag: Panpan, Packaging Design, Limited, Gift Box
Teknologi Pengeluaran: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Cabaran Reka Bentuk: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Penyelidikan: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspirasi: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Tempoh Projek: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Aliran Operasi: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Ahli Pasukan: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie