Hj Lu Yinpiaolaohao Pembungkusan Baijiu oleh Sinong Wu

Reka bentuk Hj Lu Yinpiaolaohao Pembungkusan Baijiu oleh Sinong Wu ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2025

Hj Lu Yinpiaolaohao Pembungkusan Baijiu

oleh Sinong Wu

Klien: Hongji Lu Liquor Brand

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

100,120

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #165788

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Hj Lu Yinpiaolaohao Pembungkusan Baijiu

Provinsi Shanxi merupakan salah satu buaian terpenting bagi budaya Baijiu China. Produk ini berasal dari Shanxi. Jenama ini berasal dari Dinasti Ming pada tahun 1529 dan mempunyai sejarah dan budaya melebihi 500 tahun. Inspirasi reka bentuk datang daripada ciri-ciri serantau Shanxi (seperti Pergunungan Taihang), seni bina klasik Dinasti Ming, dan perabot; dalam padanan warna, kontras warna digunakan untuk meningkatkan kecerahan dan kontras bentuk kotak dan botol, mencipta impak visual. Gaya reka bentuk adalah antik dan memberikan kepada pengguna keindahan klasik Timur.

Pengiktirafan

Mengenai A' Design Award Emas

Hj Lu Yinpiaolaohao Pembungkusan Baijiu ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Hj Lu Yinpiaolaohao Pembungkusan Baijiu diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hj Lu Yinpiaolaohao Pembungkusan Baijiu mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Dimensi & Pembungkusan: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Tag: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Teknologi Pengeluaran: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Cabaran Reka Bentuk: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Penyelidikan: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspirasi: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Tempoh Projek: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Aliran Operasi: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Ahli Pasukan: Sinong Wu