Reka bentuk La Plage Identiti Jenama oleh Ebru Sile Goksel and Ipek Eris Ugurlu ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
EmasGrafik· 2025
La Plage Identiti Jenama
oleh Ebru Sile Goksel and Ipek Eris Ugurlu
Klien: Studio Born
Pemenang A' Design Award Emas dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #165893Reka Bentuk
Mengenai La Plage Identiti Jenama
La Plage ialah identiti jenama yang berani dan nostalgia yang diilhamkan oleh pesona santai budaya pantai tahun 1950-an. Menggabungkan keanggunan bohemian dengan kecanggihan tepi pantai, ia menampilkan ilustrasi berinspirasikan vintaj, tipografi ekspresif, dan palet warna kaya terakota, hijau dan emas. Slogan yang ceria, tekstur mewah, dan kemasan cetakan taktil meningkatkan pengalaman, mencipta dunia abadi di mana pesona vintaj bergabung dengan sempurna bersama keanggunan kontemporari. Setiap perincian direka untuk membangkitkan kesantaian berjemur matahari, ekspresi artistik, dan penceritaan abadi dengan sentuhan daya tarikan pesisir.
Pengiktirafan
Mengenai A' Design Award Emas
La Plage Identiti Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. La Plage Identiti Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. La Plage Identiti Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
- Dimensi & Pembungkusan
- We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail.
- Tag
- restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
- Teknologi Pengeluaran
- With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
- Cabaran Reka Bentuk
- The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
- Penyelidikan
- We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
- Inspirasi
- La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
- Tempoh Projek
- The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
- Aliran Operasi
- The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
- Paten
- No: 2023 122231, Date: 08.02.2024
- Ahli Pasukan
- Client: La Plage No.14 - Restaurant&Bar
Branding Project: Studio Born
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag - Kredit Imej
- Client: La Plage No.14
Branding Project: Studio Born
Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag
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