Kakao AI Campus Reka Bentuk Identiti Jenama by LMNT Company

Emas Grafik · 2025

Kakao AI Campus Reka Bentuk Identiti Jenama

by LMNT Company

A' Design Award Emas 2025 in Grafik
CLIENT: LMNT Company
Estimated Number of Design Views: 232,953
Verification code B4E187FD6E · Verify this award

Visit Site View at A' Design Award Press Release

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About Kakao AI Campus Reka Bentuk Identiti Jenama

Kakao AI Campus ialah reka bentuk identiti jenama yang dicipta untuk ruang pembelajaran yang didedikasikan kepada kecerdasan buatan. Kampus ini terbuka kepada kakitangan syarikat, komuniti setempat, kumpulan sivik dan golongan yang mempunyai akses digital terhad, serta menyokong latihan bakat AI. Sistem jenama ini merangkumi lebih daripada 50 ikon, visual utama, ilustrasi, papan tanda dan grafik gerakan morphing yang dibina berdasarkan tema potensi individu yang tanpa batasan. Pendekatan reka bentuk untuk semua meningkatkan keterlihatan dan memandu pergerakan di dalam dan di luar ruang tersebut.

About the A' Design Award Emas

Kakao AI Campus Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Kakao AI Campus Reka Bentuk Identiti Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Kakao AI Campus Reka Bentuk Identiti Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Press Kit

Unique Properties: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensions & Packaging: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Design Challenge: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Research: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiration: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Project Duration: Seoul, Republic of Korea
Operation Flow: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Image Credits: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.