Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman by Chunyang Wang

Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2025

Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman

Teks Buku: Funny Eye Macau Sparkling ialah reka bentuk pembungkusan minuman untuk jenama minuman dari Macau. Pembungkusan ini merangkumi satu siri tiga perisa, dan setiap perisa mempunyai palet warna tersendiri. Grafiknya diilhamkan oleh Runtuhan St. Paul di Macau. Bentuk lengkung, bulat dan segi empat tepat yang diambil daripada tiang dan tingkap monumen tersebut dipermudahkan dan disusun semula. Motif renungan yang jenaka, diilhamkan daripada karya seniman Itali Tullio Garbari, turut ditambah. Nama produk menggunakan fon tebal tersendiri dengan huruf besar dan jarak yang luas. Setiap tin berukuran 65 mm diameter dan 120 mm tinggi.

The Recognition

About the A' Design Award Gangsa

Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Funny Eye Macau Sparkling Fungsi Utama: Pembungkusan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang