Kanade Japanese Fungsi Utama: Pembungkusan by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2025
Kanade Japanese Fungsi Utama: Pembungkusan
by Yuko Takagi
A' Design Award Perak Winner in Pembungkusan Category
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The Design
About Kanade Japanese Fungsi Utama: Pembungkusan
Teks Buku: Reka bentuk pembungkusan untuk Kanade, sejenis liqueur kraf Jepun premium, mengambil inspirasi daripada estetika tradisional untuk mencerminkan rasa produk yang halus dan semula jadi. Diilhamkan oleh konsep keharmonian, reka bentuk ini menggunakan kertas washi tersuai dengan gentian berkilat, mewujudkan kontras antara permukaan matte dan kilauan yang halus untuk memberikan sentuhan yang bersifat kraf tangan. Ilustrasi cat air dan kaligrafi tulisan tangan menyerlahkan kesan buatan tangan, manakala jenis huruf tersuai menambah identiti yang moden namun berakar umbi dalam budaya. Hasilnya ialah pembungkusan yang menghubungkan tradisi dengan citarasa kontemporari untuk daya tarikan global.
The Recognition
About the A' Design Award Perak
Kanade Japanese Fungsi Utama: Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Kanade Japanese Fungsi Utama: Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Kanade Japanese Fungsi Utama: Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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