Potamya Reka Bentuk Pembungkusan oleh Ebru Sile Goksel and Ipek Eris Ugurlu

Reka bentuk Potamya Reka Bentuk Pembungkusan oleh Ebru Sile Goksel and Ipek Eris Ugurlu ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Produk Mampan, Projek dan Reka Bentuk Hijau.

GangsaProduk Mampan· 2025

Potamya Reka Bentuk Pembungkusan

oleh Ebru Sile Goksel and Ipek Eris Ugurlu

Klien: Studio Born

Pemenang A' Design Award Gangsa dalam Kategori Produk Mampan

34,122

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #168467

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Potamya Reka Bentuk Pembungkusan

Berakar dalam budaya Mesopotamia purba, tempat kelahiran pertanian, Potamya berhubung secara mendalam dengan sejarah sambil merangkul kemampanan moden. Sebagai jenama semula jadi dan organik, ia menawarkan pasta kekacang vegan bebas gluten 100% dengan inovasi mesra pengguna yang mampan. Sistem pengukur tanggal-kupas baharu mengurangkan sisa dengan mengubah penutup atas menjadi cawan pengukur terbina dalam yang boleh diguna semula. Potamya menggabungkan warisan dengan pendekatan kontemporari secara lancar, memastikan pembungkusan yang praktikal, boleh diguna semula, dan mengurangkan sisa.

Pengiktirafan

Mengenai A' Design Award Gangsa

Potamya Reka Bentuk Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Potamya Reka Bentuk Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Potamya Reka Bentuk Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Dimensi & Pembungkusan: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Tag: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Teknologi Pengeluaran: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Cabaran Reka Bentuk: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Penyelidikan: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspirasi: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Tempoh Projek: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Aliran Operasi: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Ahli Pasukan: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Kredit Imej: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin