Onshore Roasters Fungsi Utama: Penjenamaan by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafik· 2025
Onshore Roasters Fungsi Utama: Penjenamaan
Client: Cansu Dagbagli Ferreira
A' Design Award Perak Winner in Grafik Category
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- Verified Award Winner
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The Design
About Onshore Roasters Fungsi Utama: Penjenamaan
Teks Buku: Identiti jenama Onshore Roasters mencerminkan keharmonian antara kemewahan, alam semula jadi, dan kelestarian. Logonya menyatukan biji kopi, pancaran cahaya matahari, dan ombak, menjelmakan ritual pagi yang sempurna di laut. Palet warna bumi yang dipilih dengan teliti serta pembungkusan kertas kitar semula mengukuhkan komitmen jenama ini terhadap keanggunan dan nilai mesra alam. Diilhamkan oleh gaya hidup berkapal layar, reka bentuk ini mengimbangi kesederhanaan dan kecanggihan, mewujudkan hubungan yang lancar antara kopi berkualiti dan lautan terbuka.
The Recognition
About the A' Design Award Perak
Onshore Roasters Fungsi Utama: Penjenamaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Onshore Roasters Fungsi Utama: Penjenamaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Onshore Roasters Fungsi Utama: Penjenamaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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