Moutai Prince Pembungkusan Botol Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd

Reka bentuk Moutai Prince Pembungkusan Botol Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2025

Moutai Prince Pembungkusan Botol Minuman Keras

oleh Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

192,019

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #169050

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Moutai Prince Pembungkusan Botol Minuman Keras

Moutai Prince ialah reka bentuk pembungkusan untuk botol arak Cina berisi padu 500 ml. Bahagian tapak botol mengambil bentuk melengkung daripada lenggai bijan, manakala bahagian atasnya meniru bunga bijan yang sedang mekar. Penutup berbentuk T menggabungkan motif kelopak bijan dengan ilustrasi lima ekor burung bangau. Penutup ini dihasilkan menggunakan teknik timbulan logam, yang mewujudkan tekstur tiga dimensi yang terperinci. Bahagian tapak dikemaskan dengan tekstur baldu yang selesa dipegang. Skema warna menggunakan rona kicap yang elegan dengan ton gangsa dan emas bersadur. Label pepenjuru pada latar belakang ungu wisteria dibingkai dengan corak bulir gandum keemasan.

Pengiktirafan

Mengenai A' Design Award Emas

Moutai Prince Pembungkusan Botol Minuman Keras ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Moutai Prince Pembungkusan Botol Minuman Keras diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Moutai Prince Pembungkusan Botol Minuman Keras mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensi & Pembungkusan: A bottle contains 500ml
Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknologi Pengeluaran: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Cabaran Reka Bentuk: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Penyelidikan: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Tempoh Projek: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Aliran Operasi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Ahli Pasukan: General Manager and Design Director: Jingan Jia