Hocking Hills Reka Bentuk Web by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna Competition Category.
GangsaAntara Muka· 2025
Hocking Hills Reka Bentuk Web
Client: Cansu Dagbagli Ferreira
A' Design Award Gangsa Winner in Antara Muka Category
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- Verified Award Winner
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The Design
About Hocking Hills Reka Bentuk Web
Reka bentuk semula Hockinghills.com memperkenalkan platform tempahan yang diperkemas dan kontemporari untuk penginapan alam semula jadi dan aktiviti luar. Mengutamakan kejelasan dan kebolehgunaan, reka bentuk yang dikemas kini ini memaparkan pendekatan minimalis yang menonjolkan keindahan semula jadi Hocking Hills. Antara muka pengguna yang halus, navigasi yang dioptimumkan, dan set lebih 100 ikon tersuai meningkatkan kebolehcapaian dan kefungsian. Hasilnya ialah pengalaman digital yang padu dan menarik yang memudahkan perancangan perjalanan sambil kekal setia kepada dedikasi jenama terhadap alam semula jadi, komuniti, dan penerokaan yang lancar.
The Recognition
About the A' Design Award Gangsa
Hocking Hills Reka Bentuk Web ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hocking Hills Reka Bentuk Web diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hocking Hills Reka Bentuk Web memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
- Dimensions & Packaging
- Desktop and mobile screens were designed for the whole website in a responsive manner.
- Tags
- website, travel, outdoors, icon design, user interface
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
- Design Challenge
- Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
- Research
- According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
- Inspiration
- The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
- Project Duration
- 1 year from June 2023 to June 2024
USA and France - Operation Flow
- Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.
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