Persona AI Perisian Penciptaan Watak by Meijie Hu

Persona AI Perisian Penciptaan Watak by Meijie Hu is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Reka Bentuk Perisian Competition Category.

BesiPerisian· 2025

Persona AI Perisian Penciptaan Watak

by Meijie Hu

Client: Meijie Hu

A' Design Award Besi Winner in Perisian Category

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Verified Award Winner
Verify Award Status for #169956

View at A' Design Award Press Release Award Badge

Colors

The Design

About Persona AI Perisian Penciptaan Watak

Persona AI ialah aplikasi perisian untuk mencipta wajah watak tiga dimensi. Pengguna menerangkan ciri-ciri wajah, umur, jantina dan personaliti dalam bentuk teks, dan aplikasi ini menjana wajah yang realistik secara fotografi. Rangkaian bermusuhan generatif (generative adversarial networks) menghasilkan tekstur wajah, manakala model boleh ubah bentuk tiga dimensi menentukan geometri wajah. Tiga variasi ditawarkan bagi setiap gesaan (prompt), dan ciri tunggal boleh diperhalusi melalui gesaan teks lanjutan tanpa mengubah bahagian lain. Wajah yang telah siap boleh dikongsi melalui pautan web atau dieksport pada resolusi yang boleh dilaraskan.

The Recognition

About the A' Design Award Besi

Persona AI Perisian Penciptaan Watak ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Persona AI Perisian Penciptaan Watak diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Persona AI Perisian Penciptaan Watak dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Traditionally, crafting a photorealistic 3D character face requires hours of work using complex design platforms. Leveraging advanced AI models like GANs for high-quality facial texture maps and 3DMM for precise facial geometry, Persona.ai eliminates this complexity by allowing users to generate and edit photorealistic 3D character faces by simply describing the character’s facial features through text, making it accessible and effortless for 3D hobbyists and creators of all skill levels.
Tags: AI, UI/UX, creation tool, 3D design tool, user interface, human-centered design, 3D
Production Technology: Persona.ai leverages Generative Adversarial Networks (GANs) for high-quality facial texture synthesis and 3D Morphable Models (3DMM) for precise facial geometry, combining them to generate lifelike 3D character faces. For prototyping, I used Unreal Engine to generate character mockups, Blender to refine geometry, and Figma to design the interface.
Design Challenge: The biggest challenge was preserving creators' full creative control. Interviews revealed that artists often visualize a character before designing it in 3D and feel frustrated when generated results are too random to align with their vision. To address this, I redesigned the process to generate three variations instead of one, giving users more options to choose from. Additionally, I introduced secondary editing, allowing precise adjustments to facial features, ensuring greater accuracy and creative satisfaction.
Research: I conducted five interviews and surveyed 20 3D artists, game developers, and hobbyists to identify their character creation journey, pain points in their workflows, key character details they prioritize, and preferred file formats. After developing a prototype, I tested five concept cards on ways to use text prompts and text suggestions to optimize LLM character creation. I also A/B tested two final user flows with the original interviewees. Insights from the testing were used to refine the design and ensure users' full creative control.
Inspiration: As a 3D hobbyist, I know how frustrating it is to create realistic character faces without spending hours in complex software. Many fellow creators share this struggle, stuck between imagination and technical barriers. This inspired me to read AI-driven solutions in computer graphics research papers, leading to Persona.ai, a tool that turns simple text prompts into detailed 3D characters, making high-quality character creation easy and accessible for everyone.
Project Duration: The project started in Oct 2023 and finished in Feb 2024.
Operation Flow: Users start by entering a text prompt describing facial attributes, age, gender, and personality to generate high-quality facial textures and base geometries. Persona.ai then outputs three variations, and the user selects one for reinforcement learning. They can refine specific facial features using text prompts without altering the rest. Changes are saved in history. Once satisfied, users can share via a web link or export to their target platform with adjustable resolution and rigged body options.
Team Members: Meijie Hu