Gangsa Grafik · 2025
Restbase Reka Bentuk Logo dan Identiti Korporat
by Sxdesign
- A' Design Award Gangsa 2025 in Grafik
- CLIENT: RestBase
- Estimated Number of Design Views: 13,636
- Verification code 29A24B7F15 · Verify this award
Colors
About Restbase Reka Bentuk Logo dan Identiti Korporat
Restbase ialah reka bentuk logo dan identiti korporat yang dicipta untuk sebuah jenama yang menumpukan kepada rehat dan pemulihan. Tanda kata ini menggabungkan bentuk huruf serif dan sans serif dengan jurang yang disengajakan, mengimbangi kestabilan dan aliran. Monogram RB, yang diperoleh daripada tanda kata tersebut, meluas kepada corak rangka bersudut. Nada oren hangat dipadankan dengan fotografi monokrom untuk meluahkan tenaga sekaligus ketenangan. Percetakan dilaksanakan menggunakan kaedah berkualiti tinggi pada bahan boleh kitar semula. Identiti ini mempersembahkan rehat sebagai amalan yang aktif dan berdisiplin, bukannya sekadar tempoh tidak produktif yang pasif.
About the A' Design Award Gangsa
Restbase Reka Bentuk Logo dan Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Restbase Reka Bentuk Logo dan Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Restbase Reka Bentuk Logo dan Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Press Kit
- Unique Properties
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions & Packaging
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Tags
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Production Technology
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Research
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiration
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Project Duration
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Operation Flow
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Patents
- sxdesign
- Image Credits
- sxdesign
