Whispers of Ink Pembungkusan Wangian by Sha Feng and Jiayi Lu

Whispers of Ink Pembungkusan Wangian by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2025

Whispers of Ink Pembungkusan Wangian

by Sha Feng and Jiayi Lu

Client: Vitartissimi

A' Design Award Emas Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #170587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Whispers of Ink Pembungkusan Wangian

Whispers of Ink ialah reka bentuk pembungkusan untuk siri wangian yang merangkumi lilin beraroma, colok perjalanan dan batu peresap plaster. Produk ini dihasilkan dengan teknik warisan tradisional Cina. Pembungkusan ini menggunakan motif buku magnolia, dengan dahan dan daun yang diambil daripada pokok magnolia di taman-taman Jiangnan. Bentuk bunga diubah menjadi halaman buku yang terbuka. Bekas lilin dilukis dengan tangan menggunakan garisan halus dan disaluti sepuhan hijau rumput. Percetakan warna khas dan timbulan letterpress digunakan.

The Recognition

About the A' Design Award Emas

Whispers of Ink Pembungkusan Wangian ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Whispers of Ink Pembungkusan Wangian diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Whispers of Ink Pembungkusan Wangian mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.