Woosmell Pembungkusan Wangian by Sun Wang and Sun Xi

Woosmell Pembungkusan Wangian by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2025

Woosmell Pembungkusan Wangian

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Pembungkusan Wangian

Woosmell ialah reka bentuk pembungkusan boleh guna semula yang dicipta untuk jenama wangian. Beg luarnya berbentuk seperti beg makan tengah hari dan diperbuat daripada Tyvek, sejenis kertas sintetik yang tahan lasak. Beg ini boleh dibawa sebagai aksesori harian selepas produk dibuka, jadi pembungkusan tidak dibuang. Setiap set termasuk bola peresap gabus yang dipasang pada leher botol wangian. Sumbu kapas di dalam bola gabus memindahkan cecair dan mengeluarkan bauan lembut tanpa nyalaan api. Reka bentuk ini menghubungkan wangian dengan kegunaan praktikal seharian.

The Recognition

About the A' Design Award Perak

Woosmell Pembungkusan Wangian ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Woosmell Pembungkusan Wangian diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Woosmell Pembungkusan Wangian ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi