Golden Seasons Brick Pembungkusan Teh by Chushan Design

Golden Seasons Brick Pembungkusan Teh by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2025

Golden Seasons Brick Pembungkusan Teh

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #170644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Golden Seasons Brick Pembungkusan Teh

Golden Seasons Brick ialah reka bentuk pembungkusan untuk bata teh Pu-erh termampat. Sarung luar diperbuat daripada kertas khas bertekstur antik dengan motif mohor timbul tenggelam (deboss) dan cetakan kerajang emas. Di bahagian dalam, kotak laci dwilapisan yang diperbuat daripada kad emas dan bod kelabu memuatkan lapan belas bata berbalut kerajang emas, sembilan bata bagi setiap dulang. Slot antihentakan melindungi bata semasa perjalanan. Setiap bata seberat empat gram, angka yang selari dengan perkataan empat musim dalam bahasa Cina. Dulang tersebut boleh diganti, maka kotak ini boleh diisi semula dan digunakan semula.

The Recognition

About the A' Design Award Perak

Golden Seasons Brick Pembungkusan Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Golden Seasons Brick Pembungkusan Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Golden Seasons Brick Pembungkusan Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
Dimensions & Packaging: 80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal.
Tags: Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials
Production Technology: Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details.
Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste.
Design Challenge: Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
Research: Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
Inspiration: In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind.
Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel.
Project Duration: Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
Operation Flow: Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage.
Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency.
Team Members: Yin Peng
Image Credits: Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.