Emas Pembungkusan · 2025
Yanghe Naked Bottle Liquor Pembungkusan Botol Baijiu
by Liandong Zhang and Xueqian Zhang
- A' Design Award Emas 2025 in Pembungkusan
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 140,629
- Verification code 8C5F151B94 · Verify this award
Colors
About Yanghe Naked Bottle Liquor Pembungkusan Botol Baijiu
Yanghe Naked Bottle Liquor ialah reka bentuk pembungkusan untuk baijiu, sejenis minuman keras sulingan dari China. Botol kaca kristal ini menggabungkan bentuk botol plum klasik dengan garisan yang ringkas dan moden. Struktur tanduk kambing pada botol merujuk kepada corak kambing tradisional jenama tersebut. Label rama-rama dikekalkan dan diperhalusi, dengan garisan yang sederhana dan gabungan warna yang terkawal. Ton biru-hijau botol ini menonjol di rak-rak runcit. Reka bentuk ini bertujuan untuk memberikan minuman keras botol biasa nilai tanggapan yang lebih tinggi dan identiti jenama yang jelas. Botol ini berukuran 76 kali 76 kali 257 milimeter.
About the A' Design Award Emas
Yanghe Naked Bottle Liquor Pembungkusan Botol Baijiu ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Yanghe Naked Bottle Liquor Pembungkusan Botol Baijiu diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Yanghe Naked Bottle Liquor Pembungkusan Botol Baijiu mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
