Su Jiu Dong Po Pembungkusan Arak oleh Liandong Zhang and Xueqian Zhang

Reka bentuk Su Jiu Dong Po Pembungkusan Arak oleh Liandong Zhang and Xueqian Zhang ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2025

Su Jiu Dong Po Pembungkusan Arak

oleh Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Shuanggou Distillery Co., Ltd

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,521

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #170849

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Su Jiu Dong Po Pembungkusan Arak

Su Jiu Dong Po ialah satu set empat botol arak yang diilhamkan daripada puisi dan kehidupan penyair Su Shi. Setiap botol mewakili satu peringkat kehidupan penyair tersebut, daripada usia muda yang bersemangat hingga ke usia lanjut yang bebas jiwanya. Botol-botol ini diperbuat daripada bahan kaca-kristal putih dan mengikut bentuk streamline vas bunga plum meiping, dengan mulut yang menyempit dan badan yang penuh yang mengingatkan kita kepada seramik Dinasti Song. Permukaan luar diukir timbul, dan teksturnya beralih daripada padat kepada jarang bagi menggambarkan aliran sungai. Imejan puitis diterjemahkan menjadi pengalaman visual dan sentuhan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Su Jiu Dong Po Pembungkusan Arak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Su Jiu Dong Po Pembungkusan Arak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Su Jiu Dong Po Pembungkusan Arak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensi & Pembungkusan: 300mmX120mmX420mm
Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknologi Pengeluaran: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Cabaran Reka Bentuk: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Penyelidikan: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Tempoh Projek: 2024.5-2025.1 Nanjing, Jiangsu province
Aliran Operasi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Ahli Pasukan: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kredit Imej: Jiangsu Shuanggou Distillery Co., Ltd