House of Smaragd Kotak Adven by Rilind Hoxha and Haris Murich

House of Smaragd Kotak Adven by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Cenderamata Competition Category.

GangsaCenderamata· 2025

House of Smaragd Kotak Adven

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award Gangsa Winner in Cenderamata Category

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Verified Award Winner

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Colors

The Design

About House of Smaragd Kotak Adven

Kalendar Adven House of Smaragd merupakan kotak pengiraan mundur berstruktur yang diperbuat daripada kertas ekologi dan bahan lestari, direka untuk kegunaan berulang. Ia mengandungi empat barang kemas yang dibungkus secara berasingan, setiap satu dijamin dalam petak yang berlainan. Pembungkusan boleh dikitar semula dan boleh diguna semula, mengurangkan kesan alam sekitar. Reka bentuk kotak membolehkan akses terkawal kepada setiap petak, mengekalkan unsur kejutan sambil memastikan barang-barang dilindungi.

The Recognition

About the A' Design Award Gangsa

House of Smaragd Kotak Adven ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. House of Smaragd Kotak Adven diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. House of Smaragd Kotak Adven memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov