Sui Li Pembungkusan Baijiu Cina by Zhejiang Firstdot

Sui Li Pembungkusan Baijiu Cina by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2025

Sui Li Pembungkusan Baijiu Cina

by Zhejiang Firstdot

Client: Anhui Golden Seed Winery Co., Ltd.

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #172275

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sui Li Pembungkusan Baijiu Cina

Sui Li ialah reka bentuk pembungkusan untuk baijiu Cina. Botolnya diperbuat daripada kaca borosilikat tinggi, dipilih kerana kejernihan dan ketahanannya terhadap kakisan, supaya warna arak kekal kelihatan. Label berbentuk biji benih berwarna emas dihasilkan dengan cetakan pemindahan logam untuk kesan tiga dimensi. Tekstur urat biji benih pada permukaan botol menambah kualiti sentuhan. Kotak hadiah menggunakan kad perak dengan kontur sungai putih bercetak skrin, diperhalus dengan pemprosesan UV. Warna emas, hitam dan putih membentuk kontras yang jelas. Imejan biji benih merujuk kepada pertumbuhan dan asal usul semula jadi minuman tersebut.

The Recognition

About the A' Design Award Perak

Sui Li Pembungkusan Baijiu Cina ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Sui Li Pembungkusan Baijiu Cina diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Sui Li Pembungkusan Baijiu Cina ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Dimensions & Packaging: 85*85*176
Tags: Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Production Technology: The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Design Challenge: To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Research: The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Inspiration: The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Project Duration: The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Operation Flow: The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Team Members: Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou