1045 Coffee Beans Pembungkusan by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2025
1045 Coffee Beans Pembungkusan
Client: 1045 Coffee
A' Design Award Gangsa Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #172358The Design
About 1045 Coffee Beans Pembungkusan
Reka bentuk pembungkusan 1045 Coffee menangkap ketinggian bandar Calgary dengan logo berbentuk berlian dan nombor 1045 yang berani, melambangkan landskap bergunung yang ikonik di bandar tersebut. Garisan perspektif membangkitkan bayang-bayang gunung dan ladang kopi, mengelakkan imageri gunung tradisional. Palet warna yang diilhamkan oleh ton kopi menggunakan warna gelap untuk espreso dan warna cerah untuk campuran penapis. Beg kopi hitam tradisional dan label pelekat premium menggabungkan fungsi dan keanggunan, memastikan pengiktirafan sambil mencerminkan komitmen jenama terhadap kualiti dan ketukangan.
The Recognition
About the A' Design Award Gangsa
1045 Coffee Beans Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. 1045 Coffee Beans Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. 1045 Coffee Beans Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Dimensions & Packaging
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Tags
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- Production Technology
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Design Challenge
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Research
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Inspiration
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Project Duration
- Calgary, Canada, the project began in May and ended in August, 2024
- Operation Flow
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Team Members
- Natalya Bilousova
- Image Credits
- Natalya Bilousova, 2025
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