Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe oleh After Design Living and Space Co.,Ltd.

Reka bentuk Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe oleh After Design Living and Space Co.,Ltd. ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

PerakDalaman· 2025

Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe

oleh After Design Living and Space Co.,Ltd.

Klien: After Design Living and Space Company Limited

Pemenang A' Design Award Perak dalam Kategori Dalaman

27,353

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #172873

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe

Geneus DNA dan Gatta ialah ruang dalaman runcit pelbagai fungsi yang menggabungkan perkhidmatan ujian genetik peribadi dengan sebuah kafe. Nama Gatta berasal daripada empat bes DNA iaitu A, C, G dan T, yang melambangkan kesihatan peribadi. Projek ini menempati dua unit bersebelahan berukuran 6 kali 5 meter, dengan jumlah keluasan 60 meter persegi. Satu bahagian menawarkan ujian genetik, manakala bahagian yang satu lagi menghidangkan kopi. Keluli tahan karat, polikarbonat lutsinar, garisan melengkung dan pencahayaan jalur LED mewujudkan penampilan futuristik. Susun atur terbuka memandu pengunjung daripada sains kepada keselesaan, menjadikan ujian terasa kurang menggerunkan.

Pengiktirafan

Mengenai A' Design Award Perak

Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Geneus DNA and Gatta Hiasan Dalaman Kedai Runcit, Hiasan Dalaman Kafe ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensi & Pembungkusan: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tag: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Teknologi Pengeluaran: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Cabaran Reka Bentuk: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Penyelidikan: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspirasi: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Tempoh Projek: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Aliran Operasi: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Paten: After Design Living and Space Co.,Ltd., 2025
Ahli Pasukan: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong