Piggy Express Reka Bentuk Karakter Jenama oleh Du Qingyu and Dong Xiuxiu

Reka bentuk Piggy Express Reka Bentuk Karakter Jenama oleh Du Qingyu and Dong Xiuxiu ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2026

Piggy Express Reka Bentuk Karakter Jenama

oleh Du Qingyu and Dong Xiuxiu

Klien: Piggy Express Creative Design Team

Pemenang A' Design Award Gangsa dalam Kategori Grafik

8,918

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #173387

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Piggy Express Reka Bentuk Karakter Jenama

Piggy Express ialah reka bentuk karakter jenama yang dicipta untuk perkhidmatan e-hailing. Karakter ini mengembangkan ikon khinzir daripada logo jenama menjadi teman perjalanan yang mesra. Skema warna dengan ketepuan tinggi meningkatkan kebolehlihatan visual sebanyak 42 peratus, dan siluet yang tersendiri memastikan karakter ini mudah dikenali merentas semua media. Animasi membimbing pengguna melalui tugasan seperti penebusan kupon dan penjejakan laluan. Karakter ini diperhalusi melalui tiga puluh pusingan lelaran bentuk dan diuji dengan lebih daripada seratus pengguna di bandar-bandar China.

Pengiktirafan

Mengenai A' Design Award Gangsa

Piggy Express Reka Bentuk Karakter Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Piggy Express Reka Bentuk Karakter Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Piggy Express Reka Bentuk Karakter Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensi & Pembungkusan: The sizes depend of the media where it is applied
Tag: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknologi Pengeluaran: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Cabaran Reka Bentuk: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Penyelidikan: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspirasi: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tempoh Projek: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Aliran Operasi: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Ahli Pasukan: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Kredit Imej: Piggy Express