Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras by Wen Liu

Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2026

Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras

Fenjiu Jujiang Lingqiong ialah reka bentuk pembungkusan untuk arak baijiu Cina. Penutup luar berbentuk gunung mengingatkan kepada Pergunungan Luliang, tempat kelahiran jenama tersebut, dan boleh diangkat untuk mencapai botol di dalamnya. Botol ini mempunyai mulut yang kecil dan tapak yang runcing, satu bentuk yang digunakan dalam pembuatan baijiu Cina kira-kira enam ribu tahun yang lalu. Botol ini dibentuk dengan tangan daripada seramik dan disiapkan dengan sepuhan batu permata. Pembungkusan luar menggunakan kristal platinum dan pewarnaan logam suhu tinggi. Bentuk arca ini membolehkan tontonan dari semua sisi.

The Recognition

About the A' Design Award Perak

Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fenjiu Jujiang Lingqiong Pembungkusan Minuman Keras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li