Fountain Of Fortune Pembungkusan Tahun Baharu by Tingwei Chang - Bank Sinopac

Fountain Of Fortune Pembungkusan Tahun Baharu by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2026

Fountain Of Fortune Pembungkusan Tahun Baharu

by Tingwei Chang - Bank Sinopac

Client: Bank SinoPac

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fountain Of Fortune Pembungkusan Tahun Baharu

Set hadiah ini menampilkan pembungkusan berilustrasi yang mengandungi dua tin Air Kemakmuran dan sampul merah mudah alih interaktif. Reka bentuk ini mentafsir semula tradisi pemberian hadiah menerusi penceritaan visual, elemen simbolik dan interaksi digital yang bersepadu. Dengan menggabungkan imej klasik Tahun Baharu bersama ciri interaktif kontemporari, projek ini mempersembahkan komponen fizikal dan digital dalam satu pengalaman perayaan yang bersatu. Penyepaduan simbol tradisional dan interaksi digital mencerminkan pendekatan yang menghubungkan amalan budaya sedia ada dengan cara komunikasi masa kini.

The Recognition

About the A' Design Award Besi

Fountain Of Fortune Pembungkusan Tahun Baharu ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Fountain Of Fortune Pembungkusan Tahun Baharu diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Fountain Of Fortune Pembungkusan Tahun Baharu dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Dimensions & Packaging: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Tags: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Production Technology: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Design Challenge: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Research: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspiration: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Project Duration: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Operation Flow: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Team Members: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Image Credits: All images by Bank SinoPac.