Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan by Yi Chen

Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan by Yi Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian Competition Category.

BesiMudah Alih· 2026

Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan

by Yi Chen

A' Design Award Besi Winner in Mudah Alih Category

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Verified Award Winner

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The Design

About Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan

Teks Buku: Cuisino membayangkan semula keputusan makanan sebagai ritual berunsur permainan, mengubah pilihan rutin menjadi detik keseronokan. Dengan menggunakan psikologi tingkah laku dan UI yang bersifat mengasyikkan, ia mengurangkan keletihan membuat keputusan dan memperkasakan pengguna untuk makan lebih sihat tanpa tekanan. Diilhamkan oleh permainan santai dan aplikasi kesejahteraan, antara muka ini membimbing pemakanan berhemah melalui mikro-interaksi, ganjaran kemajuan, dan sistem visual yang menenangkan. Pengalaman ini menjadikan pemakanan kurang berkisar tentang disiplin dan lebih tertumpu pada pembinaan tabiat yang menggembirakan.

The Recognition

About the A' Design Award Besi

Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Cuisino Fungsi Utama: Sokongan Keputusan Makanan Berunsur Permainan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimensions & Packaging: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Tags: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Production Technology: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Design Challenge: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Research: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiration: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Project Duration: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Operation Flow: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patents: Patent pending.
Copyrights belong to Yi Chen, 2025.
Team Members: Designer: Yi Chen
Image Credits: Image #1: Designer Yi Chen, Cuisino, 2025.