Yuplet Branding Identiti Korporat oleh Jake Wilkins

Reka bentuk Yuplet Branding Identiti Korporat oleh Jake Wilkins ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2026

Yuplet Branding Identiti Korporat

oleh Jake Wilkins

Klien: Yuplet

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #175650

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Reka Bentuk

Mengenai Yuplet Branding Identiti Korporat

Penjenamaan Yuplet ialah identiti korporat yang dicipta untuk pasaran produk buatan tangan dan lestari. Sistem ini berpusat pada motif bulan sabit, yang diaplikasikan secara konsisten merentasi tanda kata tersuai, ikonografi, ilustrasi dan susun atur. Warna hijau terang menandakan pengalaman pembeli, manakala warna ungu pekat memandu penjual, memberikan setiap kumpulan pengguna isyarat visual yang jelas. Bentuk membulat, kontras yang tegas dan petunjuk mengutamakan mudah alih, yang diperoleh daripada penyelidikan bersama pengguna muda, memperluaskan identiti ini merentasi titik sentuh digital dan bercetak. Aset digital disediakan dalam format vektor.

Pengiktirafan

Mengenai A' Design Award Gangsa

Yuplet Branding Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Yuplet Branding Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Yuplet Branding Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensi & Pembungkusan: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tag: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Teknologi Pengeluaran: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Cabaran Reka Bentuk: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Penyelidikan: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspirasi: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Tempoh Projek: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Aliran Operasi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Ahli Pasukan: Jake Wilkins