Minsheng Lesuke Pembungkusan oleh Hangzhou Minsheng Healthcare Co., Ltd

Reka bentuk Minsheng Lesuke Pembungkusan oleh Hangzhou Minsheng Healthcare Co., Ltd ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2026

Minsheng Lesuke Pembungkusan

oleh Hangzhou Minsheng Healthcare Co., Ltd

Klien: Hangzhou Minsheng Healthcare Co., Ltd

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

6,608

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #177214

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Minsheng Lesuke Pembungkusan

Minsheng Lesuke ialah reka bentuk pembungkusan untuk ubat berhenti merokok. Reka bentuk ini menggunakan simbol wajah tersenyum yang progresif dan sistem warna positif untuk memberikan galakan dan bukannya amaran. Pek permulaan berwarna oren menandakan permulaan tempoh berhenti merokok, manakala pek penyelenggaraan berwarna hijau melambangkan pertumbuhan dan keseimbangan. Sel dos harian dipisahkan oleh garisan koyakan tekan panas yang tepat, supaya satu sel dibuka setiap hari dan kemajuan sentiasa dapat dilihat. Badan pembungkusan diperbuat daripada filem komposit berasaskan kertas yang boleh dikitar semula, dikemaskan dengan kertas matte dan filem sentuhan lembut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Minsheng Lesuke Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Minsheng Lesuke Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Minsheng Lesuke Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensi & Pembungkusan: product dimensions, 82 mm x 25 mm x 125 mm
Tag: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teknologi Pengeluaran: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Cabaran Reka Bentuk: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Penyelidikan: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspirasi: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Tempoh Projek: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Aliran Operasi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.