Hong Jiu Pembungkusan Minuman Keras oleh Tian Sheng Cheng

Reka bentuk Hong Jiu Pembungkusan Minuman Keras oleh Tian Sheng Cheng ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2026

Hong Jiu Pembungkusan Minuman Keras

oleh Tian Sheng Cheng

Klien: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #177863

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Hong Jiu Pembungkusan Minuman Keras

Hong Jiu ialah pakej hadiah untuk baijiu, sejenis minuman keras Cina yang kuat. Botolnya mengambil bentuk jambatan melengkung tradisional Cina dan diperbuat daripada kaca kristal borosilikat tinggi, yang dipilih kerana kejernihan dan ketahanannya terhadap hentaman. Bumbung logam bersalut emas, yang dibentuk melalui tuangan lilin hilang berketepatan tinggi, serta corak awan, burung jenjang dan bunga cloisonne menghiasi bahagian atasnya. Apabila penutup dibuka, bahagian dalamnya terbentang seperti lukisan landskap di belakang botol. Dulangnya juga berfungsi sebagai pentas pameran, supaya botol tersebut boleh disimpan sebagai hiasan atas meja.

Pengiktirafan

Mengenai A' Design Award Perak

Hong Jiu Pembungkusan Minuman Keras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Hong Jiu Pembungkusan Minuman Keras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hong Jiu Pembungkusan Minuman Keras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensi & Pembungkusan: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Teknologi Pengeluaran: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Cabaran Reka Bentuk: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Penyelidikan: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspirasi: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Tempoh Projek: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Aliran Operasi: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.