Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit oleh Chong Hean Teo

Reka bentuk Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit oleh Chong Hean Teo ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

GangsaDalaman· 2026

Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit

oleh Chong Hean Teo

Klien: Montigo

Pemenang A' Design Award Gangsa dalam Kategori Dalaman

8,287

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #178898

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit

Teks Buku: Kedai Utama Montigo meneroka bagaimana reka bentuk ruang boleh mempengaruhi suasana hati dalam persekitaran runcit. Terletak di Kuala Lumpur, projek ini memperkenalkan suasana yang tenang dan tersusun yang berbeza dengan latar komersial di sekelilingnya. Ruang ini disusun berpaksikan paparan berbentuk arca yang memandu pergerakan dan memberikan orientasi visual. Rak melengkung dan pencahayaan terkawal menyokong peredaran yang lancar serta menggalakkan penerokaan tanpa tergesa-gesa. Palet bahan yang terkawal membolehkan warna produk kekal jelas secara visual, mengalihkan tumpuan daripada promosi kepada pengalaman dan interaksi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Montigo Wonderland Fungsi Utama: Reka Bentuk Dalaman Runcit memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
Dimensi & Pembungkusan: The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
Tag: experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
Teknologi Pengeluaran: The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
Cabaran Reka Bentuk: The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
Penyelidikan: This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
Inspirasi: The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
Tempoh Projek: The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
Aliran Operasi: Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
Paten: Trademark (2024) Montigo.
Kredit Imej: Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.