Horse Year Pembungkusan Batang Setanggi oleh Bingran Zhao

Reka bentuk Horse Year Pembungkusan Batang Setanggi oleh Bingran Zhao ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2026

Horse Year Pembungkusan Batang Setanggi

oleh Bingran Zhao

Klien: BeiHang University

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

4,142

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #179810

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Horse Year Pembungkusan Batang Setanggi

Horse Year ialah siri pembungkusan untuk batang setanggi. Reka bentuk ini berpusat pada aksara Cina skrip mohor bagi perkataan kuda, digabungkan dengan bahasa garisan azimat Tao dan corak asap. Lima varian mengikuti kitaran warna berdasarkan Lima Unsur iaitu logam, air, kayu, api dan tanah. Kelima-lima kotak boleh disusun bersebelahan untuk membentuk imej seekor kuda yang sedang berlari pantas. Dulang dalaman ditarik keluar untuk mendedahkan setanggi dan mesej restu. Kadbod tanpa salutan, dakwat berasaskan soya dan dulang pulpa teracu menyokong kitar semula.

Pengiktirafan

Mengenai A' Design Award Gangsa

Horse Year Pembungkusan Batang Setanggi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Horse Year Pembungkusan Batang Setanggi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Horse Year Pembungkusan Batang Setanggi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensi & Pembungkusan: Width 160 mm × Depth 40 mm × Height 70 mm
Tag: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teknologi Pengeluaran: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Cabaran Reka Bentuk: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Penyelidikan: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspirasi: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Tempoh Projek: The project started in May 2025 in Beijing China and finished in November 2025.
Aliran Operasi: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Paten: Bingran Zhao
Kredit Imej: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou