Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi oleh Jesseter Wang and Hannah Sun

Reka bentuk Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi oleh Jesseter Wang and Hannah Sun ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Filem, Video dan Animasi.

GangsaFilem· 2026

Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi

oleh Jesseter Wang and Hannah Sun

Pemenang A' Design Award Gangsa dalam Kategori Filem

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Reka Bentuk

Mengenai Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi

Teks Buku: Once Upon a Rabbit ialah projek reka bentuk animasi yang diilhamkan oleh butiran budaya Perayaan Tanglung dan memori visual zaman kanak-kanak. Karya ini membina bahasa visual yang lembut dan ekspresif melalui gabungan bentuk berdimensi dan citarasa lukisan tangan, mewujudkan imejan yang terasa berstruktur sekali gus penuh keseronokan. Motif berulang seperti arnab dan Tangyuan, bebola beras, digunakan sebagai penambat visual, manakala pergerakan, rentak, dan komposisi menekankan suasana dan kesinambungan, menghasilkan pengalaman reka bentuk yang padu dan berakar umbi pada kemesraan, kebiasaan, serta resonans budaya.

Pengiktirafan

Mengenai A' Design Award Gangsa

Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Once Upon a Rabbit Fungsi Utama: Filem Pendek Animasi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

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Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensi & Pembungkusan: 16x9 video file
Tag: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Teknologi Pengeluaran: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Cabaran Reka Bentuk: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Penyelidikan: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspirasi: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Tempoh Projek: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Aliran Operasi: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Ahli Pasukan: Jesseter Wang,
Hannah Sun
Kredit Imej: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]