Power Trail Pembungkusan Boleh Guna Semula by Wei Bai, Zhiqiang Cai and Rubo Chen

Power Trail Pembungkusan Boleh Guna Semula by Wei Bai, Zhiqiang Cai and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2026

Power Trail Pembungkusan Boleh Guna Semula

by Wei Bai, Zhiqiang Cai and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Power Trail Pembungkusan Boleh Guna Semula

Power Trail ialah pembungkusan karton lipat yang direka untuk digunakan semula selepas dibuka. Karton ini dibuka mengikut urutan berpandu, dan grafik bercetak membimbing pengguna melalui setiap langkah. Komponen tebuk-keluar ditanggalkan terus daripada papan karton dan dijadikan aktiviti bersama. Tiada bahan tambahan atau pemasangan sekunder diperlukan untuk transformasi ini. Pengeluaran menggunakan kaedah standard, termasuk cetakan ofset, pemotongan acuan yang tepat dan lipatan garisan terkawal. Reka bentuk ini melanjutkan hayat guna pembungkusan dan membantu mengurangkan pelupusan awal.

The Recognition

About the A' Design Award Gangsa

Power Trail Pembungkusan Boleh Guna Semula ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Power Trail Pembungkusan Boleh Guna Semula diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Power Trail Pembungkusan Boleh Guna Semula memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
Dimensions & Packaging: Width 388 mm x Depth 278mm x Height 352mm
Tags: Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
Production Technology: The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
Design Challenge: The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
Research: This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
Inspiration: The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
Project Duration: The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
Operation Flow: The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
Team Members: Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen