Tao Hua Ji Pembungkusan Kotak Hadiah oleh Zhou Jingkuan

Reka bentuk Tao Hua Ji Pembungkusan Kotak Hadiah oleh Zhou Jingkuan ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2026

Tao Hua Ji Pembungkusan Kotak Hadiah

oleh Zhou Jingkuan

Klien: Dong'e E Jiao

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

17,093

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181701

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Tao Hua Ji Pembungkusan Kotak Hadiah

Tao Hua Ji ialah reka bentuk pembungkusan kotak hadiah untuk snek yang membantu menyihatkan kulit dan disasarkan kepada wanita. Bunga pic merah jambu tiga dimensi yang sedang mekar menjadi elemen visual utama, mencerminkan nama jenama dan aset visual jenama. Teknik penyepuhan emas dan cetakan timbul memberikan kelopak bunga tekstur berlapis yang kekal kelihatan dari jauh di rak kedai yang sesak. Pemegang membolehkan kotak mudah dibawa, menjadikannya sesuai untuk pemberian hadiah. Di bahagian dalam, lapisan PET lutsinar dicetak dengan corak serta ciri-ciri utama produk.

Pengiktirafan

Mengenai A' Design Award Perak

Tao Hua Ji Pembungkusan Kotak Hadiah ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tao Hua Ji Pembungkusan Kotak Hadiah diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tao Hua Ji Pembungkusan Kotak Hadiah ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensi & Pembungkusan: 430*100*255mm
Tag: TAO HUA JI
Teknologi Pengeluaran: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Cabaran Reka Bentuk: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Penyelidikan: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspirasi: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Tempoh Projek: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Aliran Operasi: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Paten: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Ahli Pasukan: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Kredit Imej: Zhou Jingkuan（Creator）