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Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual oleh Acorde & Co.

Reka bentuk Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual oleh Acorde & Co. ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Warisan Budaya dan Industri Budaya.


GangsaWarisan Budaya· 2026

Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual

oleh Acorde & Co.

Klien: Acorde & Co.

Pemenang A' Design Award Gangsa dalam Kategori Warisan Budaya

5,954

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #182560

Warna

Reka Bentuk

Mengenai Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual

Elogio de la Sombra de Buenos Aires ialah sebuah pameran khusus tapak dan identiti visual yang dicipta untuk Centro Cultural Borges. Pameran ini mempersembahkan dua belas adegan miniatur kehidupan seharian di pusat bandar Buenos Aires, yang diilhamkan oleh sebuah puisi karya Jorge Luis Borges. Potongan kertas diletakkan di dalam kapsul silinder bertebuk mikro yang meneranginya dan memancarkan bayang-bayangnya. Instalasi ini menempati lima tingkap kedai. Simbol kaligrafi daripada arkib institusi telah didigitalkan untuk tajuk, label dan bahan bercetak. Sebuah mikrosait interaktif boleh diakses melalui kod pada tingkap tersebut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Elogio de la Sombra de Buenos Aires Reka Bentuk Pameran, Identiti Visual memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik
The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Dimensi & Pembungkusan
1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Tag
Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Teknologi Pengeluaran
These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Cabaran Reka Bentuk
The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Penyelidikan
In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Inspirasi
The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Tempoh Projek
The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Aliran Operasi
The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Paten
Copyrights belong to Acorde & Co., 2026
Ahli Pasukan
Acorde & Co.
Kredit Imej
Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.

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