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Jojo Mainan Teman Kecerdasan Buatan by Jingdong Own - Brand Design Team

Jojo Mainan Teman Kecerdasan Buatan by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Reka Bentuk Mainan, Permainan dan Produk Hobi Competition Category.


PerakMainan· 2026

Jojo Mainan Teman Kecerdasan Buatan

by Jingdong Own - Brand Design Team

A' Design Award Perak Winner in Mainan Category

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The Design

About Jojo Mainan Teman Kecerdasan Buatan

Jojo ialah mainan teman kecerdasan buatan untuk kanak-kanak. Badannya yang lembut diperbuat daripada bahan plush kitar semula. Sistem suara menyokong perbualan dalam beberapa bahasa. Fungsi memori membolehkan Jojo membentuk personaliti tersendiri dari semasa ke semasa. Paparan kecil menunjukkan keadaan emosi melalui mata beranimasi. Lapisan silikon di sekeliling bahagian elektronik mengekalkan kelembutan mainan ini apabila dipegang, dan bukaan pada lapisan tersebut membolehkan mikrofon dan pembesar suara berfungsi dengan jelas. Jojo berukuran 10.5 kali 9.5 kali 10.5 sentimeter dan seberat 159 gram serta boleh dibawa sebagai aksesori boleh pakai.

The Recognition

About the A' Design Award Perak

Jojo Mainan Teman Kecerdasan Buatan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Jojo Mainan Teman Kecerdasan Buatan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Jojo Mainan Teman Kecerdasan Buatan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging
10.5×9.5×10.5cm 159g
Tags
AI,Electronic Pet ,Plush Toy
Production Technology
Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge
For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research
Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration
This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration
Started in Beijing and Shanghai in China 2026
Operation Flow
Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members
JingDong Own-Brand Design Team

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