Florasterisk Fungsi Utama: Logo by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2026

Florasterisk Fungsi Utama: Logo

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Besi Winner in Grafik Category

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Colors

The Design

About Florasterisk Fungsi Utama: Logo

Teks Buku: Florasterisk menggabungkan simbolisme bunga dengan kejelasan geometri sebuah asterisk. Reka bentuk ini membentuk komposisi lapan kelopak berputar dengan huruf F yang diintegrasikan secara halus ke dalam strukturnya, menghasilkan tanda yang bersatu padu dan mudah diingati. Simetri yang seimbang dan geometri vektor yang tepat meningkatkan kejelasan serta keharmonian visual merentasi pelbagai skala. Pembinaannya yang minimal memastikan kebolehsuaian untuk pembungkusan, cetakan, dan aplikasi digital, lalu menghasilkan identiti tersendiri yang menyampaikan keanggunan, kepersisan, dan pengecaman visual yang kuat.

The Recognition

About the A' Design Award Besi

Florasterisk Fungsi Utama: Logo ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Florasterisk Fungsi Utama: Logo diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Florasterisk Fungsi Utama: Logo dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Florasterisk is a refined brand identity where floral symbolism merges with the geometry of an asterisk to express uniqueness and individuality. The rotating eight-petal structure subtly integrates the letter F, forming a dynamic emblem that suggests fragrance diffusion and elegance. Its balanced symmetry, minimal construction, and scalable vector form ensure strong recognizability across luxury perfume packaging, branding, and digital applications.
Dimensions & Packaging: The Florasterisk logo is developed as a vector-based identity using scalable Bezier paths, ensuring infinite resolution independence. The master artwork is created on a proportional grid system with radial symmetry, maintaining consistent stroke ratios. Deliverables include AI, EPS, SVG, and PDF formats in CMYK, RGB, and Pantone color systems. Minimum clear space equals 0.5x logo height, with recommended minimum reproduction size of 10 mm for print and 40 px for digital clarity.
Tags: Florasterisk, Perfume as Unique as You, Flora, Asterisk, Letter F logo, Luxury Perfume, Motif, Floral Logo, Packaging Design. Logo Design, Brandsthan
Production Technology: The Florasterisk logo is constructed using a parametric geometric system combining floral symmetry, an asterisk structure, and an abstracted letter F embedded within the radial form. The motif is developed through precise angular rotation and vector Bézier curves to achieve optical balance and clarity. Stroke refinement and negative space optimization ensure legibility at all scales. The design supports versatile production including foil stamping, embossing, laser engraving, and high-resolution digital applications.
Design Challenge: The primary challenge was integrating three distinct elements—flora, asterisk, and the letter F—into a single cohesive form without visual clutter. Maintaining symmetry while preserving recognizability required multiple iterations and precise geometric control. Balancing aesthetics with scalability across print and digital mediums was another constraint. Limited references for such hybrid symbolism demanded self-driven exploration, ensuring the final mark remained both meaningful and universally adaptable.
Research: This is exploratory and practice-based research aimed at creating a distinctive symbolic identity. The objective was to merge floral aesthetics, an asterisk form, and the letter F into one cohesive mark. The methodology involved iterative sketching, geometric construction, and visual testing. Data was gathered through self-driven exploration and design tools like Adobe Illustrator. No formal participants were involved. The result is a balanced, memorable form. The insight highlights how geometry enhances identity clarity, impacting branding, recognition, and visual communication in real-world applications.
Inspiration: The inspiration for Florasterisk emerged from exploring the symbolic relationship between flowers and individuality in perfumery. Flowers represent the origin of fragrance, while the asterisk symbolizes uniqueness and distinction. By studying floral symmetry and minimal geometric forms, the design integrates both ideas into a rotating emblem that subtly forms the letter F. The goal was to create a timeless symbol reflecting elegance, uniqueness, and the expressive nature of personal fragrance.
Project Duration: The project started in April 2025 in Jaipur and finished in May 2025 in Jaipur
Operation Flow: The Florasterisk logo is designed to create an immediate visual connection through its balanced floral form and subtle F integration. The eye naturally follows its radial flow from center to edges, making it easy to recognize and remember. Its clean structure adapts smoothly across print and digital uses, maintaining clarity at all sizes. This harmony of form and meaning allows the logo to communicate elegance, identity, and distinction effectively.