Identity Created by Consumer (ICC) Sistem Identiti Korporat by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistem Identiti Korporat by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2013

Identity Created by Consumer (ICC) Sistem Identiti Korporat

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Sistem Identiti Korporat

Identity Created by Consumer ialah sistem identiti korporat yang dinamik yang dibangunkan untuk sebuah muzium seni moden. Sistem ini menggabungkan bahagian yang tetap dan bahagian yang dinamik. Elemen visual asas dan set bahan bercetak membentuk bahagian yang tetap. Bahagian yang dinamik pula dibina daripada data yang dihasilkan oleh pengunjung. Setiap pengunjung menghasilkan simbol peribadi dan imej pergerakan. Elemen-elemen ini kemudiannya digunakan untuk cenderahati, grafik bergerak dan logotaip dinamik yang dipaparkan di laman web dan pada skrin digital. Bahan visual ini dihasilkan menggunakan grafik vektor dan rakaman video.

The Recognition

About the A' Design Award Gangsa

Identity Created by Consumer (ICC) Sistem Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Identity Created by Consumer (ICC) Sistem Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Identity Created by Consumer (ICC) Sistem Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus