Stumbras Vodka Label by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2014

Stumbras Vodka Label

by Studija Creata

Client: Stumbras

A' Design Award Perak Winner in Pembungkusan Category

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Colors

The Design

About Stumbras Vodka Label

Koleksi vodka klasik Stumbras ini menghidupkan semula tradisi pembuatan vodka Lithuania lama. Reka bentuk menjadikan produk tradisional lama hampir dan relevan dengan pengguna masa kini. Botol kaca hijau, sangat penting untuk pembuatan vodka Lithuania, legenda berdasarkan fakta sebenar, dan perincian menarik yang menarik - bentuk potongan bergelombang yang mengingatkan pada gambar lama, bar miring di bahagian bawah yang melengkapkan komposisi simetri klasik, dan fon dan warna yang menyampaikan identiti setiap sub-jenama - semuanya menjadikan koleksi vodka tradisional tidak tradisional dan menarik.

The Recognition

About the A' Design Award Perak

Stumbras Vodka Label ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Stumbras Vodka Label diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Stumbras Vodka Label ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas