Emas Pembungkusan · 2014

Propeller Label

by Studija Creata

A' Design Award Emas 2014 in Pembungkusan
CLIENT: Stumbras
Estimated Number of Design Views: 52,841
Verification code 550C0EEF93 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Propeller Label

Baling-baling adalah koleksi minuman keras dari berbagai belahan dunia, yang dikaitkan dengan tema perjalanan udara dan pengembara juruterbang sebagai watak jenama. Ciri-ciri setiap jenis minuman terpapar melalui banyak ilustrasi, prasasti yang menyerupai lencana penerbangan dan sketsa yang berfungsi sebagai resipi koktel. Reka bentuk pelbagai aspek dilengkapi dengan pelbagai nada kerajang berwarna, lakuer, corak dan embossing yang berbeza.

About the A' Design Award Emas

Propeller Label ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Propeller Label diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Propeller Label mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Press Kit

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Image Credits: Edgaras Marozas