Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2016

Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi

by Prompong Hakk

Client: Twin Lotus

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi

Pada asalnya projek itu bermula dengan reka bentuk pembungkusan plastik flos gigi biasa apabila pasukan menyedari betapa banyak pembaziran yang dihasilkan oleh segmen ini dan mula memikirkan semula pendekatan mereka. Ideanya adalah untuk mencipta pembungkusan mesra alam yang boleh digunakan semula dengan mengisi semula filamen. Namun, ini hanya masuk akal jika orang dapat dan sanggup menyimpan kotak itu untuk jangka masa yang lebih lama. Matlamatnya adalah untuk mereka bentuk pengalaman seperti Zippo, Reka Bentuk yang berfungsi dengan baik, kelihatan hebat dan boleh pergi ke mana-mana, menjadikan idea mesra alam sebagai aksesori yang disukai.

The Recognition

About the A' Design Award Besi

Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Twin Lotus Herbaliste Eco-friendly Pack Pembungkusan Flos Gigi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon