Alita Reka Bentuk Botol dan Label by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2017
Alita Reka Bentuk Botol dan Label
Client: Mv Group
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Alita Reka Bentuk Botol dan Label
Matlamat utama reka bentuk semula ini adalah untuk meningkatkan kesedaran jenama secara keseluruhan dan menonjolkan ciri-ciri tersendiri seperti kaedah pengeluaran klasik, bahan mentah dan kualiti. Penjenamaan semula ALITA secara menyeluruh merangkumi botol baharu, logo yang diperbaharui, monograf, kapsul dan reka bentuk label. Produk kini mempunyai lebih banyak elemen khusus untuk kategori wain berbuih dan champagne dengan pengenalan sentuhan klasik yang ringan dan sedikit keteguhan tetapi mengekalkan secara keseluruhan rasa yang agak moden dan ringan.
The Recognition
About the A' Design Award Perak
Alita Reka Bentuk Botol dan Label ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Alita Reka Bentuk Botol dan Label diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Alita Reka Bentuk Botol dan Label ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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