DuePiùTre – Più Che Hamburger Identiti Visual by Laura Ferrario

DuePiùTre – Più Che Hamburger Identiti Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2017

DuePiùTre – Più Che Hamburger Identiti Visual

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Gangsa Winner in Grafik Category

15,750
Verified Award Winner
Verify Award Status for #57055

Terokai Perkhidmatan Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Identiti Visual

DuePiùTre ialah bistrot kecil yang menawarkan Bukan sahaja Hamburger, tetapi juga ayam pastrami dan bir, semuanya dilawati semula dengan produk Itali yang segar dan tulen. Bulldog dipilih kerana semasa Perang Dunia Pertama ia adalah maskot Tentera Laut Amerika Syarikat, dan kerana ia adalah anjing peliharaan salah seorang rakan kongsi bistrot. Untuk mengimbangi nama ciptaan tempat itu, reka bentuk termasuk topi tukang masak untuk bulldog dan bayaran yang cuba menyampaikan idea pertubuhan yang menawarkan makanan dengan cara yang lebih langsung.

The Recognition

About the A' Design Award Gangsa

DuePiùTre – Più Che Hamburger Identiti Visual ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. DuePiùTre – Più Che Hamburger Identiti Visual diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. DuePiùTre – Più Che Hamburger Identiti Visual memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma