Fattoria il Gambero - Winery Identiti Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2017
Fattoria il Gambero - Winery Identiti Visual
Client: Ferrariodesign
A' Design Award Besi Winner in Grafik Category
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- Verified Award Winner
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The Design
About Fattoria il Gambero - Winery Identiti Visual
Fattoria il Gambero meletakkan dirinya di pasaran dengan pendekatan yang dinamik dan kontemporari, untuk meningkatkan sejarahnya sendiri, yang bermula sejak 1880. Ini adalah sebab tanda dagangan "G" yang digayakan; ia menyampaikan rasa seperti pembuka botol membuka sumbat botol dan menyerupai jalan menuju ke syarikat. Fon sans serif menambah bahan kepada simbol yang agak abstrak ini dan menghubungkan masa silam purbanya dengan tidak dapat dielakkan dengan masa kini. Warna-warna memberikan keseluruhan imej sentuhan yang inovatif, manakala ciri-ciri masa lampau tertentu dikekalkan, contohnya, dalam kertas timbul pada Brosur.
The Recognition
About the A' Design Award Besi
Fattoria il Gambero - Winery Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Fattoria il Gambero - Winery Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Fattoria il Gambero - Winery Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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